The mobile phone market changed in 2007 when Apple launched its much-awaited iPhone. An Internet device, a music player and a phone all put together in one slim device with a large touchscreen display and a user interface that has yet to be matched. The popularity and demand for the iPhone has been overwhelming and customers are now moving away from traditional keypad handsets to touchscreen smartphones.
All major mobile phone manufacturers have since added several touchscreen handsets to their product range but none have had the impact of the iPhone. Mobile phones are no longer luxurious - instead they are essential must have devices which no one can live without. Manufactures built phones, which had a higher camera resolution then its rivals or launched new user interfaces as it tried to compete and out sell the iPhone. Instead, they battled amongst themselves with the iPhone sitting comfortably at the top. So what else could be done to shake up the mobile phone market? Smartphones started to become more popular. Once seen as a 'business orientated' handset, demand grew for handsets such as those in the Blackberry range as they allow users to send and receive emails wherever they are and access the Internet with no hidden fees. With social networking sites becoming more popular, applications to access Facebook accounts were made available on smartphones leading to demand increasing further. The iPhone fought back with Apple creating its own Facebook application. Apple and RIM (manufacturers of Blackberry handsets) have both created their own App-stores offering several applications for different purposes.. So what else can now be done? The latest development in the mobile phone market has been the Android platform. First launched on the G1, Android is an open-source platform allowing anyone to create applications for use on Android compatible handsets. This means users who are not attracted to the iPhone or not willing to pay the price of getting an iPhone can use similar applications or even applications not available on the iPhone on their handsets. The Android software is available on the HTC T-Mobile G1 handset and other manufacturers have their own Android handsets in the pipeline. There are rumours of Nokia, Samsung and Motorola launching their own Android based handsets in 2009, as well as the Android platform being launched on to Smartphones. Internet phone service provider Skype has also announced a new version of its service for Google's Android mobile operating system. Android app developers are able to create any programs they want depending on their needs and requirements and make them available for other Android users.
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